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Your brand connects you with your audience in a consistent, reassuring tone; it establishes trust and fosters customer loyalty. And in the end, your brand isn't what you say you are – it’s what they say you are.

Services

A High-Ranking Identity - Your card, brochure, website, and other materials all impart a perceived level of quality. As a well-designed sum of parts, these components portray a unified whole that your audience will rank much higher on their value scales.

Website Design - For optimal user experience, your site will load fast, look great on any device, be crazy simple to navigate – and above all else – your meticulously organized content will be fresh, useful and informative. After all, Google algorithms will not have it any other way!

Going to Press - Printed materials allow you a more intimate and tactile interaction with your customers. When placing your message directly in the hands of a more focused audience, those hands are more likely to hold onto your piece when it includes crisp, clean layouts and gorgeous typography.

Blogging and Social Media - For at least 3 good reasons, your site’s blog section is the ideal hub for much of your social media efforts:

  1. In one click, your latest blog posts can be deployed to any social media account;
  2. An email list is automatically built when visitors subscribe to your blog;
  3. Working together to keep your site’s content fresh will enhance your SEO ratings.

Allow me to assist you with strategizing your brand experience:

  • Concept Development
  • Logos & Icons
  • Responsive Web Design
  • Print Collateral
  • Packaging
  • Training Material
  • Environment Graphics
  • Point of Purchase Displays
  • Info-Graphics
  • Illustration
  • Email Promotions
  • Slides & Presentations

And should your project need just a bit more, I readily collaborate with an awesome network of other creative heavyweights.

Strategy

Lead and supporting roles are well defined – People like ideas better than pretty designs, so first things first. We'll start by exploring your business objectives in-depth, and we'll discover some great ideas along the way. Those ideas will be placed front and center, and then some killer designs will be added to back them up.

Getting ideas by getting to know you – You'll tell me where you are, where you want to be, then explain anything that keeps you from getting there. I'll ask lots of questions in order to discover that ‘special something’ that you bring to your industry. We'll frame, hang and light all of that, so they'll notice and choose you above all the others.

Getting them to know and love you — We'll create a customized, multi-layered brand experience that resonates with the needs and desires of your prospective customers. From stand-out billboards to unassuming order forms, a consistent, ongoing message will get them to value, trust, and engage with you.

Portfolio

We designers need to stop telling ourselves the lie that being a specialist makes us more useful in the market. The real use is us understanding the entire spectrum of design, generalizing in that field, and thinking at the customer experience level.

WHEN CLICKING IMAGES: This will open lightbox windows: | This will open informational pages:

Save the Bay Fundraiser - Invitation to silent auction
The Actor's Lab branding, website, FaceBook banners and promo collateral
Logo for salon - owner named shop after her daughter
Illustration of a pissed-off bull. Gor Self-Promotion
Website and menus for Phoenix restaurant
Cover illustration for Rhode Island Creative Magazine - Makers Issue
Logo, illustrations, website and promotional collateral for arts & crafts venue
Typographical Timeline - a historical compilation by Tom Slater
Branding, website, promo collateral and patient forms for family doctor
Design proposal for one of Liberty Mutual's annual conferences
Bolla do Mundo - Liberty Mutual promo for 2014 World Cup
Pop-up mailer for Liberty Mutual retirees
Illustration and business collateral for Provincetown Property Management
Packaging and production assignments for Hasbro
Christmas packaging concepts for a Nicole Miller product line
Pro bono work for Bristol Recycles Committee
Logo for an after-hours flower shop
Logo, branding, website and collateral for Washington lobbyist
Construction paper cutout Halloween cards
Magazine layouts for Scheider Electric trade magazines
Website and Brochure for Saint John Rental Villa
Miscellaneous promo collateral for Foxwoods Resort & Casino
Boating Safety coloring and activity booklet for U.S. Coast Guard
Packaging and Illustration for CVS Health
Website for forensic psychiatrist
Spot llustrations, infographics, design and layout of 250-page employee safety handbook for Hawker Beechcraft employees
Varied print production assignments for Care.com, Mercer, and PartyLite
Illustration, logo design and package design for Hasbro's Mr. Potato Head
A random collection of technical line art samples
Miscellaneous printed promotions for Independent Agents who sell MetLife Home & Auto products
Illustrations and design for a MetLife graphic user interface
Logo for Keller Williams realtor
Line art for tin-stammped night light
Self-Mailer/registration form for Save the Bay's annual fundraising swim

Contact

Mug Shot of Designer, Tom Slater

When you invest in my services, you are assured my unwavering commitment to helping you deliver a message that will stand out amid the competition and leave your target audience with a lasting impression.

Whether you wish to emphasize the value of a service or accentuate the appeal of a product, your input will be the basis for developing an effective strategy that is unique and tailored to your needs.

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