Branding for Pottery Painting/Glass Fusing Studio


Branding • Illustration • Copywriting • WordPress Website • Social Media • Print Collateral • Embroidered Hats • Silkscreened T-shirts

The Need

  • With child and adult audiences, the new owner of this studio wanted a look that was both fun and sophisticated;
  • She absolutely wanted to use the color purple;
  • The original logo's ‘Personally Painted Pottery’ tagline overlooked some of the studio's other offerings;
  • She wanted a responsive website that was easier to navigate.

The Solution

  • New logo and typography achieved a fun and sophisticated look;
  • Complimentary colors and patterns accompanied the mandatory purple swatch;
  • The new tagline, ‘hand-made gifts • hands-on fun’ communicates a more inclusive message, while stylized hands and craft items stand in as supporting graphics;
  • Her new easy-to-navigate site compliments her Facebook page.

Visit Site

Tom carefully planned out my new look with a cohesive strategy. While patient and available for any of my tweaks, he was unafraid to point out any disconnects—he helped me to stay focused. I am fortunate to have worked with a creative director who knew what I needed, and I am so very proud of the investment I have made!
Martha Trainor, Owner of Clayground Studios
Home page image slider for website, Enjoy a little quiet time in a relaxed, unrushed setting Home page image slider for website, Let them eat Cake! Birthday parties for all ages Home page image slider for website, Winter blues and other hues. Sign up now for our colorful, fun-filled Winter camp! Home page image slider for website, Adult Parties. Canvas, Glass or Ceramics – pick your medium for your occasion
Illustration of hand holding cluster of balloons Illustration of child's hand holding paintbrush
Gifts with that personal touch icon for Clayground website Paint your own pottery icon for Clayground website Child/Parent create date icon for Clayground website Fundraiser icon for Clayground website
A variety of custom patterns complete the Clayground brand