Logo for Hasbro Toy Manufacturer

Packaging that Showcases Hasbro Product Lines


Logo and Emblem Design • Package Design • Production & Layout • Photo Compositing • Directing Photoshoots

Scope of Work:

  • Child models were screened and selected for package play scenes;
  • Child wardrobes and any props were coordinated with the appearance of the toys being photographed;
  • Photoshoots were overseen to make certain that play scenes captured the key selling features of a toy;
  • To best showcase a toy in-store, I worked closely with structural designers on die drawings for open packages.
  • Created package prototypes and produced final, press-ready layouts.
Illustrative Insets and Callouts on Packaging
A package can accommodate only so much text for multilingual consumers, so to call out a toy's many selling features, illustrative bursts and insets are heavily depended upon;
During his initial interview, I was impressed with the range of work and creativity in Tom's portfolio. Throughout his time as a contract designer at Hasbro, I have had him work on several projects for me, and he always completed them with great results, and in a timely manner.
Emily Zammarchi, Art Director, Playskool
Hasbro's Dreamtown Collection. Rebranding proposal for product line
Sweet Lily Castle’ was a popular stand-alone item that evolved into a product line without a name. Later, a ‘DreamTown’ medallion adorned the line's packaging (see upper right) – but it appeared to be exactly what is was – an afterthought.

Wanting to set the hierarchy of information straight—and to replace the misplaced medallion, the Art Director asked for the three logo proposals shown above.
Package Designs for Hasbro's Playskool, Explore 'n Grow product line Package Designs for Hasbro's Playskool product line