Logo for Massasoit Medicine

Branding for a Doctor of Osteopathic Medicine


Logo & Branding • Icons • Copywriting • Website • Parallax Homepage Slideshow • Signs • Patient Forms • Print Collateral

The Need

  • There was a random disconnect among the communication pieces that this doctor had acquired along the way;
  • Forms were hard to differentiate and decipher – which was especially a concern – as most patients are Portuguese with English being their second language;
  • The existing website vendor failed to portray the doctor's philosopy or his commitment to patients;
  • The existing vendor also charged inflated fees in exchange for thin content, unrelated imagery and broken links.

The Solution

  • Custom branding and consistent typography unified all of the doctor's assets;
  • Re-setting forms with crisp typography made it easier for patients to make entries in English – the forms are also easier for doctor and staff to review;
  • His new site's revised messaging portrays a trusted neighborhood doctor of osteopathic medicine; his holistic approach to medicine is established, while the similarities and differences between a D.O. and an M.D. are also explained.

Visit Site

Tom rescued me from an over-priced, ‘specialized medical’ website vendor who failed to deliver as promised—it was TOM who gave me the website I had envisioned. He also did an exceptional job coordinating all of my communication pieces.

I am so very happy, as I have received multiple positive comments about my brand. He is not only talented but also efficient, cooperative and professional.
Gilbert M. Teixeira, D.O.
Massasoit Medicine Website
The site provides visitors with useful information, while also giving doctor and staff easy access to patient forms, and to a directory of specialists.
Graphic that illustrates how the website's tabbed information section is sychronized with Google Sheets
The site's tabbed ‘Directory’ section is an embedded Google Sheet; the medical staff can easily make updates on their own and the site updates in real time.
Massasoit Medicine, Business Collateral and Patient Forms